09 October
Your home page is valuable
Your home page is one of your most valuable company assets. It is your online store front and is becoming more important in most companies marketing mix. Customers when they land on your home page within about 5 seconds form an opinion of your company. Your home page’s format, colours and content provide customers with queues for them to form fundamental opinions to questions like:
- Do I like this company.
- Can I see myself buying something from this company.
- Does this company look trustworthy.
Knowing this I have always seen our home page as our most important company asset, which may be justifieable as we are a internet company. How have you justified your home page? Is it an afterthough because all you really needed was the domain for email? or are you investing in your online reputation and brand?
We have found through clever, relatively inexpensive changes to the structure, colours and layout of our website that users experience has improved which ultimately results in more sales leads.
Think about your home page, and I would reckon a small investment in it will reap far more rewards than through most other marketing efforts.
Category: News, Web Hosting
