A good website is never finished. The fluid nature of the web & technology in general, demands that you need to be constantly upgrading, redesigning and publishing if you want to stay on top.
We often advise clients to adopt a continual improvement philosophy when it comes to their website, encouraging them to keep content fresh and to make a few small improvements every month. However, from time to time a major change is needed, we felt that time had come.
It’s also important to be listing to your users. The site is, after all, for their benefit.
One such example of where we applied this principle was in expanding the pixel dimensions of our site. Based on older web-standards, our website was design to fit within an 800 x 600 pixel PC screen resolution. Usage statistics however, showed us that only 4.5 percent of our users were still using the 800 x 600 pixel resolution, with the majority using 1024 x 768! Consequently, we changed the site to fit the 1024 x 768 resolution, which not only catered to the majority of our users, but also gave us the extra space to add more content and improve the overall usability and aesthetics of the site.
Other noticeable improvements included:
Improved SEO capabilities. this helps users find us easily using search engines such as Google or Yahoo.
More informative. More content around our products and services was added to aid users in making informed decisions.
More Helpful. Various help mechanisms such as our Online Broadband Consultant help users to find what they’re looking for without having to spend money on a phone call.
Refined usability. It’s the little things that improve usability. Accessible menus, adding extra links, removing unnecessary pages/steps.
Got an opinion? go take a look at the improved site here, and let us know what you think.