Author Archive for Rob

31 January

Carl Pasio takes 5th in first Xterra

It was late Thursday afternoon when Ash and I decided to change our flights from a 6am Friday morning flight to an early afternoon flight on Friday. I was determined to get to Buffelspoort dam on Friday morning to be able to ride the bike route and get a feel for it. Ash on the other hand wanted the much-needed sleep on Friday morning as well as an easy spin in Cape Town before catching our flight to Johannesburg. Looking back now, I realize how experienced Ash is with these sorts of pre race situations and how narrow-minded I can be at times. Changing our flight to a later time was certainly the right decision, as one was not allowed to see the bike leg in advance.

The start of the Totalsport Buffespoort Xterra was only at 9:30am on Saturday morning. This gave us some extra time to sleep in and make our way to the Buffelspoort dam from Pretoria, where we had spent the night with family. Ash had to be designated driver as my credit card had expired and the car had to be rented out in her name. Its not often that I get to sit back relax and enjoy my lunchbox porridge while my beautiful wife drives me to my race start. It felt strange that she was the one that would be supporting and I would be the one that would be racing, however it was the best feeling to have her by my side for my first comeback in multisport.

The morning was perfect and the water was like a mirror, reflecting its beautiful surroundings. There were over 1400 participants lining the waters edge, ready to tackle the 1.5km swim, 27km mountain bike and a 12km trail (rock climbing) run. I was surprised how relaxed I felt and how ready I felt for the race. It was a fast start as always and I soon found myself just off the feet of Conrad Stoltz and Dan Hugo. I settled in and soon found some good rhythm alongside fellow competitor Stuart Marais. I exited the water in 7th place, 1min down on the likes of Stoltz and Hugo. After only a month in the pool I was certainly happy with my swim and I know it can only get better from here.

After exiting transition 1 for the bike leg I felt great and slowly began to catch guys up the road. Before I knew it, I found myself in 3rd chasing Stoltz and Hugo. With the top five athletes all on 29er bikes, I felt a little out on my well worn in 26er. The terrain was best suited to a 29er bike and while battling over the loose rocky climbs I had lost a few minutes to the leading two. I entered transition 2 with Tyronne White and just over a minute behind us was Stuart Marais. I knew it would be difficult to hold off a fine runner such as Marais.

I exited transition 2 in 3rd and from the start struggled to find the rhythm I was looking for. We were soon greeted with great scenery and steep embankments, as we had to make our way up and down Buffelspoort Dam wall. The run course was grueling and represented a typical Xterra run route. There was very little opportunity to find rhythm on the two-lap 6km run route. After lap one Marais had passed me and I kept him in sight. With 3km to go in the run I hit a real bad patch and soon was passed by White. In the last km I found my feet again and soon a few meters separated Marais, White and myself. It was however to late and I finished in 5th.

The race is certainly one to remember and I will definitely be back to give it another bash. I learnt a lot from the race and now have a better idea of what is needed to be even faster. The Totalsports Xterra at Buffelspoort Dam is definitely a race that an Xterra warrior should put on their race calendar for 2013.

30 January

Renay Goustra takes 2nd at first WP XCO

 

 

 

 

 

 

 

 

 

 

This weekend saw Team RSAWEB Mountain biker Renay Groustra race back to back races in Barberton and Cape Town. Unfortunately the Barbeton Ultra Marathon did not go to plan and due to a severely cut rear tyre he had to abandon the race. Not one to let this temporary disappointment upset him, he refocused and boarded a place for Cape Town to ride the WP Cross Country(XC) race held in Durbanville.

Here are his thoughts from the race:

With the 40degree heat, and a tough technical course, it was going to be an extremely hard race. Even the competition was at a level higher than normal with an on form Philip Buys in attendance and a super quick Dominic Calitz and Louis Knipe there to mix it up.

For the first two laps all I could do was hang on as I got used to the pace of XC racing again. By lap 3 Philip had lost some time to mechanical issues, which left me to give stick to the rest of the field.  I rode off the front of the field after one or two hard accelerations and stayed out for most of the race, doing my best to survive the sweltering heat and stay upright on such a challenging course.

Towards the end of lap 5 of 6 I could see Philip clawing his way back into the race. The last lap was basically an all out sprint to stop him coming back, but try as I might, I couldn’t hold him off. With half a lap to go the cat and mouse games began, and after a few brutal attacks from Philip I could no longer respond. It was a great first outing and felt good ofter Barberton’s disappointment.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

06 November

Amazon Kindle Unboxing

Today, to my amazement a shiny new Amazon Kindle arrived on my desk. While not totally unexpected as I had ordered it online last week, I was expecting customs to give me a call first. Resisting the urge to tear open the packaging, I took a few photo’s of the beautifully packaged e-book reader for your enjoyment. Below are the first photo’s of Amazons little wonder taken at my desk.

Amazon Kindle Box

12 January

Does online advertising work for your business

Seth Godin writes about how simple your approach to online advertising should be in his post:

If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?

And if they don’t work, why are you running them?

The time-tested response is that you’re not sure, that ads are risky, that you can’t tell. …

Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that’s positive, buy, buy, buy.

And if you don’t know those things, why are you buying digital ads?

internetadsWe do a lot of online advertising through various providers and it is amazing how scientific you can get in order to gain real value from the medium. Online ads have totally changed the marketing landscape and we no longer rely on made up stats like “readership” and “circulation” that off line print media rely on the help justify their advertising costs.  I’m not saying don’t use “off line” media, as not all of your target audience are necessarily online, but it sure does help to focus your marketing efforts with stats such as cost per click and revenue per click.

The one thing about online advertising is that you need to actively track them.  Gone are the days of sending off an advert to your favorite magazine and then waiting for the phone to ring. Today, you can see exactly how your online ads are performing, who is viewing them and if they are delivering real business results. All in real time. Its amazing how the Internet is revolutionising marketing and the way we reach customers.

10 December

Read magazines online

Google has set about to digitize the worlds books through a complicated scanning and indexing system. This never really excited me as the books they chose to index first were all old library classics and journals. This has now changed with the inclusion of magazines. Today Google launched magazines as part of their Book Search tool which is still officially in beta, but can be accessed here. My favorites are all included, take a look at the full catalog scanned in for your viewing pleasure (the Popular Mechanics from the early 1900′s are classic). Here are some of the magazines already scanned, expect more to be added soon:

Google Book Search
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