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Author Archive for Rob

08 December

Twilight Running

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Community Chest Twilight RunMany of us at RSAWEB enjoy a 5Km run around the block from time to time however call it a race and the competitive spirit in all of us comes out. Last week the RSAWEB staff headed down to the Community Chest Twilight run through the streets of Cape Town. This annual event is always fun with 3 180 teams entered in 2008, which meant there were about 19 080 entrants all in fancy dress.

The run finishes with a stunning final straight down Adderley Street under the Christmas lights to the finish line and the corporate tents with braai’s and drinks to end off an awesome evening.

Well done to Vern who burst out of the blocks and achieved second place overall.

Meghann Leo from the Community Chest said that the race had been “stunning” and that R524 700 was raised. Well done to everyone who participated

31 October

What is Twitter?

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People often ask me – What is all this Twitter, Facebook stuff all about?

My answer usually hinges around explaining to them how people’s communication choice’s are changing in a similar way to how we changed our method of communicating when we bought our first cell phone. We no longer needed to wait at home for that important phone call, we could just pick up our cell phone at any location and call/text our friends. Twitter and Facebook are the next step in this communication evolution as the Internet allows us through these platforms to communicate for free on a one to many basis, rather than a one to one method like your cell phone. So you can now tell all our friends about the new bike you have just bought or about where we are having dinner tonight. Your friends who are now following you on Twitter have the choice of whether to act on this information or to ignore it.

After dabbling a bit with Twitter I initially wrote it off as a niche teenager communication tool that while sometimes useful would not be something I would ever use, however I am finding more and more business uses for it as I interact with others through it and explore its uses.

So, what is Twitter? According to Wikipedia…

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

For a business Twitter offers new ways of engaging existing and new clients in a way that was never possible before. Take a look at this short screencast video that explains how to use Twitter in your business. Enjoy!


Screencast courtesy of www.smallbiztrends.com

09 October

Your home page is valuable

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Your home page is one of your most valuable company assets. It is your online store front and is becoming more important in most companies marketing mix.  Customers when they land on your home page within about 5 seconds form an opinion of your company. Your home page’s format, colours and content provide customers with queues for them to form fundamental opinions to questions like:

  1. Do I like this company.
  2. Can I see myself buying something from this company.
  3. Does this company look trustworthy.

Knowing this I have always seen our home page as our most important company asset, which may be justifieable as we are a internet company. How have you justified your home page? Is it an afterthough because all you really needed was the domain for email? or are you investing in your online reputation and brand?

We have found through clever, relatively inexpensive changes to the structure, colours and layout of our website that users experience has improved which ultimately results in more sales leads.

Think about your home page, and I would reckon a small investment in it will reap far more rewards than through most other marketing efforts.

06 October

Do you SMS more than you phone

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Send More SMS MessagesI personally do, and it seems that for the first time in history the average American does too. The New York Times published an article stating that in the fourth quarter of 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile.

I have no doubt that in South Africa, the average cellphone user has been SMS’ing more than calling for some time due to our higher call tariffs.

So what does this mean, how can you capitalize on this?

Here are 2 examples:

  1. Use SMS communications from your website, rather than email/call/fax, try send pertinent information via SMS.  An example of this may be a “contact me form” where when a user inputs his details for you to call him back, you could SMS the user immediately thanking them for their request and alerting the user that it may take up to 30 minutes before you call them back. In time sensitive business applications such as selling insurance online, managing this expectation could be the difference between providing what you consider a good service, and the users expectation for an immediate response.
  2. Allow people to SMS your business, try setting up a inbound SMS system. For example this same insurance company could publish a number and say on their website: “SMS 08xxxxxxxx with your car make, model and year and we will get you a quote in 30 minutes”

The bottom line is marketing is now all about using communication methods that users are already comfortable using, so if you are already using the web and email and are finding you are not growing your business or delighting your customers more, try SMS.

Checkout MyMessager, should you need the technology and API’s to do this.

29 September

Choosing the right Domain Name

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Get your Domain Name chosen rightMany people ask us for advice before they setup their web hosting, and the most frequently asked question is “What domain name should I use?” It is important to get this initial step right before setting up your website and is one of the critical success factors when launching your business online.

In the real world, people can distinguish a business because of its location, structure, window displays, or signs before deciding whether to go into the store. While walking down a street, you can distinguish a bank from a hair salon via their signage and window layout. This immediately helps you make up your mind, and helps you associate a particular brand with its product offering. However, in the online world, prospective visitors have no idea what your company does before they reach your website and read its content. Unlike in the real world you can’t stand on a street corner while looking at their shop window know that Amazon sells books, you have to go to their website to find that out. For this reason, it is a good idea to in some way describe what your business does in its domain name if possible.

In the real world people can also forget your shops name, but because they remember the shops location, they may return. This is not the case on the internet, who ever says: “I can’t remember that websites domain name, but I remember its IP Address…” It never happens. So domain names on the internet need to be memorable.

Your domain name can spell the success of your brand on the internet. Your domain name is also your only weapon to ensure people find you and more importantly remember you on the internet.

My six points to remember when choosing a domain name are:

  1. Keep it short.
  2. Keep it simple.
  3. Describe your business in some way.
  4. Be memorable and unique.
  5. Always be able to say your domain name like you spell it!
  6. Make it personal, not too generic.
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