We’re pleased to announce that we’re one of the sponsors of an awesome initiative called #CloseTheTap – from the people at for love of water.
This online campaign, launched yesterday – 22nd March (UN”s World Water Day) encourages users to be aware of the water wastage associated with everyday scenarios, such as ordering that extra cup of coffee you don’t really need. The slick, socially optimised site warns users of the things we do everyday that wastes precious water, and prompts us to be more water-aware in our every day actions, such as the tongue-in-cheek pledge ‘showering with a sexy someone’.
The campaign #CloseTheTap is essentially a digital initiative inspiring real world action – visit the site www.closethetap.co.za choose a water saving pledge, and share it via your social media channels. We’re involved by sponsoring the live streaming of the ‘FlowCam’ which monitores twitter, and with every tweet, tightens the tap slightly – with the end goal of closing the tap completely with 10,000 tweets . (Pretty clever stuff!) Note: the water used is in a closed system, re-cycling all of the water used – so no worries there!
The campaign anatomy was developed by the good folks and clever minds over at NATIVE, one of South Africa’s leading digital agencies, who are also one of our enterprise hosting clients. The campaign has been an overnight success – with over 1,600 tweets already! If you want to get involved you can do so by visiting the site and making your pledge or following the guys on twitter.