Category: Web Hosting

09 October

Your home page is valuable

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Your home page is one of your most valuable company assets. It is your online store front and is becoming more important in most companies marketing mix.  Customers when they land on your home page within about 5 seconds form an opinion of your company. Your home page’s format, colours and content provide customers with queues for them to form fundamental opinions to questions like:

  1. Do I like this company.
  2. Can I see myself buying something from this company.
  3. Does this company look trustworthy.

Knowing this I have always seen our home page as our most important company asset, which may be justifieable as we are a internet company. How have you justified your home page? Is it an afterthough because all you really needed was the domain for email? or are you investing in your online reputation and brand?

We have found through clever, relatively inexpensive changes to the structure, colours and layout of our website that users experience has improved which ultimately results in more sales leads.

Think about your home page, and I would reckon a small investment in it will reap far more rewards than through most other marketing efforts.

08 October

Caffeine, muffins & servers

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RSAWEB Data Centre Tours

During the month of November RSAWEB will be opening the doors of their Cape Town Data Centre to the public for guided tours of the facilities by their team of technical virtuosos.

Located in the heart of the Cape Town CBD inside the majestic Terraces building, RSAWEB Data Centre 2 is a hidden gem waiting to be discovered. As MD Rob Gilmour puts it: “For businesses looking to expand into prime data real-estate at affordable prices, this is it…”

DC2 is loaded with features, including fully redundant power systems, raised flooring, advanced climate control, Cisco certified Gigabit network backbone, redundant connectivity systems and biometric access control amongst others. More than that, the Data Centre provides a host of business opportunities as well: “DC2 provides the perfect platform for customers to create and package their own web based products. We offer the full range of hosted products from rented servers to fully managed solutions best suited to companies looking to grow their internet infrastructure without the associated capital costs…” affirms Technical Director Mark Slingsby.

Come and discover the inner workings of our world class Data Centre environment and stick around afterwards for a cappuccino, muffin and some serious techie talk.

The first tour is scheduled to take place on Thursday the 13th of November, and is open to everyone, whether you’re an existing RSAWEB customer or not. Tour space is limited, so you must RSVP with you name, company & contact details should you wish to participate.

06 October

Do you SMS more than you phone

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Send More SMS MessagesI personally do, and it seems that for the first time in history the average American does too. The New York Times published an article stating that in the fourth quarter of 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile.

I have no doubt that in South Africa, the average cellphone user has been SMS’ing more than calling for some time due to our higher call tariffs.

So what does this mean, how can you capitalize on this?

Here are 2 examples:

  1. Use SMS communications from your website, rather than email/call/fax, try send pertinent information via SMS.  An example of this may be a “contact me form” where when a user inputs his details for you to call him back, you could SMS the user immediately thanking them for their request and alerting the user that it may take up to 30 minutes before you call them back. In time sensitive business applications such as selling insurance online, managing this expectation could be the difference between providing what you consider a good service, and the users expectation for an immediate response.
  2. Allow people to SMS your business, try setting up a inbound SMS system. For example this same insurance company could publish a number and say on their website: “SMS 08xxxxxxxx with your car make, model and year and we will get you a quote in 30 minutes”

The bottom line is marketing is now all about using communication methods that users are already comfortable using, so if you are already using the web and email and are finding you are not growing your business or delighting your customers more, try SMS.

Checkout MyMessager, should you need the technology and API’s to do this.

29 September

Choosing the right Domain Name

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Get your Domain Name chosen rightMany people ask us for advice before they setup their web hosting, and the most frequently asked question is “What domain name should I use?” It is important to get this initial step right before setting up your website and is one of the critical success factors when launching your business online.

In the real world, people can distinguish a business because of its location, structure, window displays, or signs before deciding whether to go into the store. While walking down a street, you can distinguish a bank from a hair salon via their signage and window layout. This immediately helps you make up your mind, and helps you associate a particular brand with its product offering. However, in the online world, prospective visitors have no idea what your company does before they reach your website and read its content. Unlike in the real world you can’t stand on a street corner while looking at their shop window know that Amazon sells books, you have to go to their website to find that out. For this reason, it is a good idea to in some way describe what your business does in its domain name if possible.

In the real world people can also forget your shops name, but because they remember the shops location, they may return. This is not the case on the internet, who ever says: “I can’t remember that websites domain name, but I remember its IP Address…” It never happens. So domain names on the internet need to be memorable.

Your domain name can spell the success of your brand on the internet. Your domain name is also your only weapon to ensure people find you and more importantly remember you on the internet.

My six points to remember when choosing a domain name are:

  1. Keep it short.
  2. Keep it simple.
  3. Describe your business in some way.
  4. Be memorable and unique.
  5. Always be able to say your domain name like you spell it!
  6. Make it personal, not too generic.

26 August

Getting the most out of virtualisation & dedicated servers

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Virtualisation of dedicated servers

Thinking of a new dedicated server? Have you thought about virtualisation? Virtualisation is allowing companies to maximise server, storage and power resources. Instead of running each different application on a different set of server hardware, why not run mulitple operating systems on one machine.

RSAWeb is helping customers to maximise dedicated servers. Instead of purchasing 2-3 servers for a production / development setup, why not virtualise and use one server to do the job of many. The latest Dell XHD server from RSAWeb is extremely powerful, with 8 CPU cores and up to 32GB RAM. This can support multiple virtual machines. For example, a server with 8GB RAM allows you to run a production frontend server on 2 cores and 2GB RAM, another database server with 4GB RAM and the balance can be split amongst smaller development servers. All on 1 set of hardware!

At the same time, you will need to make sure you arent overutilising your resources, however Virtualisation has a great benefit that should you need to scale this out at a future date as your requirements grow, you can easily migrate one of the virtual servers to another physical server also running Citrix Xen (RSAWeb’s virutalisation standard) – this allows for easy flexibily, all without any reinstalling or changing of settings on the server, amazing!

Use your server in a flexible manner and cut your costs whilst also going GREEN! Using the latest AMD and Intel processors and DDR2 RAM you use less power, less cooling and benefit the environment at the same time.

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