I have no doubt that in South Africa, the average cellphone user has been SMS’ing more than calling for some time due to our higher call tariffs.

So what does this mean, how can you capitalize on this?

Here are 2 examples:

1. Use SMS communications from your website, rather than email/call/fax, try send pertinent information via SMS.  An example of this may be a “contact me form” where when a user inputs his details for you to call him back, you could SMS the user immediately thanking them for their request and alerting the user that it may take up to 30 minutes before you call them back. In time sensitive business applications such as selling insurance online, managing this expectation could be the difference between providing what you consider a good service, and the users expectation for an immediate response.
2. Allow people to SMS your business, try setting up a inbound SMS system. For example this same insurance company could publish a number and say on their website: “SMS 08xxxxxxxx with your car make, model and year and we will get you a quote in 30 minutes”

The bottom line is marketing is now all about using communication methods that users are already comfortable using, so if you are already using the web and email and are finding you are not growing your business or delighting your customers more, try SMS.

Checkout MyMessager, should you need the technology and API’s to do this.