My answer usually hinges around explaining to them how people’s communication choice’s are changing in a similar way to how we changed our method of communicating when we bought our first cell phone. We no longer needed to wait at home for that important phone call, we could just pick up our cell phone at any location and call/text our friends. Twitter and Facebook are the next step in this communication evolution as the Internet allows us through these platforms to communicate for free on a one to many basis, rather than a one to one method like your cell phone. So you can now tell all our friends about the new bike you have just bought or about where we are having dinner tonight. Your friends who are now following you on Twitter have the choice of whether to act on this information or to ignore it.

After dabbling a bit with Twitter I initially wrote it off as a niche teenager communication tool that while sometimes useful would not be something I would ever use, however I am finding more and more business uses for it as I interact with others through it and explore its uses.

So, what is Twitter? According to Wikipedia…

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

For a business Twitter offers new ways of engaging existing and new clients in a way that was never possible before. Take a look at this short screencast video that explains how to use Twitter in your business. Enjoy!

Screencast courtesy of www.smallbiztrends.com