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Choosing the right Domain Name

September 29, 2008


Many people ask us for advice before they setup their web hosting, and the most frequently asked question is “What domain name should I use?” It is important to get this initial step right before setting up your website and is one of the critical success factors when launching your business online.

In the real world, people can distinguish a business because of its location, structure, window displays, or signs before deciding whether to go into the store. While walking down a street, you can distinguish a bank from a hair salon via their signage and window layout. This immediately helps you make up your mind, and helps you associate a particular brand with its product offering. However, in the online world, prospective visitors have no idea what your company does before they reach your website and read its content. Unlike in the real world you can’t stand on a street corner while looking at their shop window know that Amazon sells books, you have to go to their website to find that out. For this reason, it is a good idea to in some way describe what your business does in its domain name if possible.

In the real world people can also forget your shops name, but because they remember the shops location, they may return. This is not the case on the internet, who ever says: “I can’t remember that websites domain name, but I remember its IP Address…” It never happens. So domain names on the internet need to be memorable.

Your domain name can spell the success of your brand on the internet. Your domain name is also your only weapon to ensure people find you and more importantly remember you on the internet.

My six points to remember when choosing a domain name are:

  1. Keep it short.
  2. Keep it simple.
  3. Describe your business in some way.
  4. Be memorable and unique.
  5. Always be able to say your domain name like you spell it!
  6. Make it personal, not too generic.

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Partner Program launch

September 03, 2008


RSAWEB formally launched it’s new Partner Program at a breakfast event held at the exquisite Ambassador Hotel in Bantry Bay, Cape town Monday. The launch was well supported despite the prevailing hazardous weather conditions (see previous blog post!) Capetonians have been contending with of late. The launch was the culmination of a lengthily process of refining and streamlining the former the program to make it more efficient, partner-friendly and include new product opportunities.
Attendees were treated to a presentation on the current & future opportunities for Internet service providers in South African markets and the complementing range of exciting new products available through the Partner Program such as: Server Virtualization, Hosted Zimbra, Online Backup and Dedicated Servers and how these services can be best leveraged to offer added value to clients.

The program is now available to all entrepreneurially minded businesses looking to build on their existing offerings and create new revenue streams and business opportunities.

To find out more or sign up for the program, click here.


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Ocean 1 Sea Point 0

September 01, 2008


This Weekend Cape Town saw one of the worst storms to hit us in years. I was on my way to Bantry Bay last night in order to help setup for this mornings Partner Breakfast and took these photo’s from 3 anchor bay with my phone. For those of you who are not familiar with 3 Anchor Bay, the brown squares in the first photo are actually boat garages and there is a slipway in front of them!

Before and After a Wave hits:

(click on images to enlarge)

[update:Take a look at these Kalk Bay pier pictures below, thanks Adrian]
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Home Makers Fair covered

September 01, 2008


The RSAWEB Broadband team attended the 2008 Home Makers Fair at the CCITC this weekend. Our stand provided an insight into the world of broadband, and demo’ed some of our products. Our wireless and ADSL broadband products are perfect for home/small office use, and we found that many of the people visiting the show where looking to get broadband at home fairly soon. About 60% already were connected, which is great, but if you havent taken the plunge, give us a call. Our stand featured a whole host of digital applications that make use of broadband wireless technologies like iBurst and HSDPA.

Thank you to everyone who popped in and chatted to us.

 


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Thinking of a new dedicated server? Have you thought about virtualisation? Virtualisation is allowing companies to maximise server, storage and power resources. Instead of running each different application on a different set of server hardware, why not run mulitple operating systems on one machine.

RSAWeb is helping customers to maximise dedicated servers. Instead of purchasing 2-3 servers for a production / development setup, why not virtualise and use one server to do the job of many. The latest Dell XHD server from RSAWeb is extremely powerful, with 8 CPU cores and up to 32GB RAM. This can support multiple virtual machines. For example, a server with 8GB RAM allows you to run a production frontend server on 2 cores and 2GB RAM, another database server with 4GB RAM and the balance can be split amongst smaller development servers. All on 1 set of hardware!

At the same time, you will need to make sure you arent overutilising your resources, however Virtualisation has a great benefit that should you need to scale this out at a future date as your requirements grow, you can easily migrate one of the virtual servers to another physical server also running Citrix Xen (RSAWeb’s virutalisation standard) – this allows for easy flexibily, all without any reinstalling or changing of settings on the server, amazing!

Use your server in a flexible manner and cut your costs whilst also going GREEN! Using the latest AMD and Intel processors and DDR2 RAM you use less power, less cooling and benefit the environment at the same time.


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The Broadband Olympics

August 21, 2008



With so many broadband products competing for your attention, it’s not easy to spot a champion. Who’s going to bring home the gold?

Before we can award any medals, lets look at which events our broadband olympians compete in. This is important because contrary to what some people might assume – when it comes to broadband internet, one size DOES NOT FIT ALL. Different users have different needs.

As a good starting point we’ve chosen the following events: ‘Performance’, ‘Mobility’, ‘Value for money at home’ & ‘Value for money at work’.

Lets see how they performed:

1) Performance
Who won the gold?: Ultra DSL
– Ultra DSL Tackles demanding internet needs head on: Voice over IP (VoIP) services like skype, online gaming & video streaming.

2) Mobility

Who won the gold?: HSDPA

– HSDPA provides maximum wireless broadband coverage across the Vodacom cellular network. A winner for the user who’s always on the go.

3) Value for money at home

Who won the gold?: iBurst

– iBurst is a reliable and affordable product for home users who don’t need anything fancy. Great entry-level packages.

4) Value for money at work

Who won the gold?: Business DSL Unlimited

– Business DSL Unlimited delivers high performance broadband with no bandwidth limits. The ideal solution for SME’s with high internet usage.

Not sure about which event your broadband solution should be competing in? Not to worry. Our broadband consultants are on standby to coach you through the process.

To speak to one of our consultants call: 0861 RSAWEB


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Beijing Olympics begin

August 08, 2008


The number 8 is extremely lucky in china, and it is no coincidence that the Beijing Olympics start on the 08/08/08. In keeping with this 08 theme, a group of industrious Chinese  bloggers at 8:08am this morning released a twitter campaign named #080808 to tag all Olympic news from around the globe. All you have to do is tag any social media post with the #080808 tag and you can join in the fun. Take a look at this mashup one of Google China’s developers hacked together to bring all of the tagged technologies together. Even more amazing is that he developed the mashup in only 6 hours…

Currently if you search for #080808, you can see a new #080808 tweet coming up every 0.5 seconds!

Update: Google has just launched a Olympic landing page that includes a map of medals, Youtube video highlights and news headlines.


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Today Zimbra, RSAWEB’s email service of choice, released version 3 of its desktop email client. Designed to compete with Outlook, Thunderbird and Mac Mail the software allows users to sync their desktop with their Zimbra mailbox for offline access. The product promises the robust features of Outlook, which are lacking in Outlook Express and Thunderbird. Users can access Zimbra accounts, or any Pop/IMAP supported email boxes. Zimbra Desktop also includes a calendar, contact list and other useful features.

Zimbra also received the backing of Michael Arrington from the well known tech blog Techcrunch, here is what he had to say:

I like the ability to tag items, collapse conversations, and perform web and local searches via the search bar in the top right corner of the app. If I wasn’t all Mac across the board to keep things synced properly, I’d use Zimbra permanently.

Get Zimbra Desktop here, and if you are not already using Zimbra, take a look on our website.

 
RSAWEB is an authorised Zimbra Hosting Partner.


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Today, Mark Cuban blogged about the old saying, “When You Have a Hammer, Everything Looks Like a Nail“. Too often in todays world we try to make the internet a solution to everything, just because we as technologists understand it, can control it, and have access to it.

While I am definitely an advocate for more internet proliferation and believe that Africa still desperately needs more of it, it’s use and application doesn’t always make it the silver bullet to all of our productivity and business problems.  As an Internet Service Provider we see ourselves as “enablers”, rather than “fixers”, more like a hammer manufacturer rather than the one wielding the hammer. Our clients use our Data Centre’s, our broadband and our other services in order to deliver their own solutions or to solve a business need.

Today, in our Cape Town office we installed a whiteboard in our sales team area in order to track, communicate and monitor the progress of our sales team. We could have used an online system or built a system ourselves, but the R 950 whiteboard just does the job better than anything else!

Dont get me wrong, Facebook is cool and I am all for social bookmarking and online collaboration but how, when and for what tasks you use the internet will ultimately define you and your overall success.

We as service providers are going to keep enabling! How will you be using what we provide?


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