If you have ever worked in an agency or a media company, then you will have no doubt experienced this problem at least once in your working career. You spend countless hours, days, weeks, months, planning and preparing for your new and exciting campaign. You know it is brilliant. You have worked tirelessly with a team of developers, copywriters, designers and your client to build a ‘never been done before’ campaign. You have tested it, launched it, let your colleagues and a few outside people test it, and the big day arrives. (more…)
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