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If you have ever worked in an agency or a media company, then you will have no doubt experienced this problem at least once in your working career. You spend countless hours, days, weeks, months, planning and preparing for your new and exciting campaign. You know it is brilliant. You have worked tirelessly with a team of developers, copy writers, designers and your client to build a ‘never been done before’ campaign. You have tested it, launched it, let your colleagues and a few outside people test it, and the big day arrives. (more…)


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Equality on the Internet

April 07, 2015


What is net neutrality?

Net neutrality is a hot topic in America where it sparks big debate, but is it something we need to be monitoring in South Africa? The idea behind net neutrality (also known as network neutrality, Internet neutrality, or net equality) is that Internet service providers (ISPs) should treat all data on the Internet equally, and not discriminate or charge differentially based on user, content, site, or platform.

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You don’t have to be a futurist to know that the mega trend for 2015 revolves around “The Internet of Things” or “IoT”. While the idea that more and more devices can become “smart”, enabling the reporting of useful data back to the cloud, is not new, it is increasingly front of mind and has a number of big brand consumer electronics companies salivating.

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RSAWEB recently partnered with Chef (previously known as Opscode) to host a DevOps meet up, held at The Griffin in Johannesburg. Due to the rapid uptake of Cloud and scalability, the once clearly defined boundaries between the Development, Sysadmin and Operation teams have become increasingly blurred. This change and growth has neatly set the stage for the DevOps culture which has rapidly gained traction amongst the development sphere in South Africa.

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Now in its 12th year, the Cape Epic is an eight day mountain biking event that took place from the 15 to 22 March 2015. A monster of an event, the Epic sees both local and international mountain biking enthusiasts heading to Cape Town to take on the massive adventure and challenge, riding from University of Cape Town to Meerendal Wine Estate in Durbanville, in what is now considered the most prestigious mountain biking event in the world.

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What does the future hold? When thinking about the future of the digital economy or digital marketplace, brands and investors need to consider consumers’ growing and changing online purchasing trends, as this is where the greatest business opportunities will lie.

Wanting to know more about this, I found a recent article by the Harvard Business Review that highlighted research into how the digital economy has been evolving since 2008 and where it is likely to develop in the future. 

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What is ScaleConf?

Now in its fourth year, ScaleConf is a three day annual conference centred on the Internet and the need to build websites to sustain the rigors of today’s traffic and usage. With WiFi sponsored by RSAWEB, this year’s ScaleConf took place at Kirstenbosch Gardens from 4th – 6th March and included a host of local and international speakers such as Franz Struwig from Garmin, Willem Van Biljon from Takealot and Charity Majors from Parse / Facebook, to name but a few.

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That magic space called ‘the Cloud’

The ‘Cloud’ is such a massive word/concept that, until recently, in my mind, it could only exist in an unreachable place, far up in the heavens, and more and more I have found myself wondering, “what exactly is the Cloud?” and what does it really mean for businesses?

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The Inner City Ideas Cartel is situated in the centre of the Cape Town CBD at 71 De Waterkant Street above the bustling Hemelhuijs restaurant. The building exudes an energy that makes you feel as though there are boundless possibilities afoot and stepping off the street and into the high volume, glass, concrete and steel interior, I feel an almost tangible tense sense of excitement.

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